It’s winter in South Africa, which means warmer meals, thicker coats, and, drier skin. As the colder air holds less moisture, this then draws moisture away from the skin, leaving us with dry skin. Aside from being uncomfortable, dry skin also results in an aged and dull appearance. Yet, that’s the last thing our friends at Vitaderm want for us. This is why they’ve launched their new Rapid Hydration Serum.
Vitaderm and Your Skin
While the brand has been around for over twenty years, it’s still unknown in some skincare circles. So, who is Vitaderm, and how do they approach skincare?
“Vitaderm seeks to provide a high-quality and accessible skincare range that incorporates high-quality ingredients that offer visible results,” explains Vitaderm Marketing Manager, Ruan Winter.
Winter adds that the brand maintains an ethical approach to skincare, excluding all harmful ingredients from their formulations. Additionally, they only incorporate high-quality plant-based ingredients and actives.
“We are cruelty-free, vegan friendly, and are very considerate and conscious about our brand’s environmental impact,” adds Winter.
Vitaderm Combats Dry Skin With Rapid Hydration
So, to help you deal with the terrors of dry skin, Vitaderm has added the new Rapid Hydration Serum to its arsenal.
The new serum is a light-textured, oil-free, fast-absorbing active formulation. It incorporates moisture-binding technology, offering hydration for all skin types, including oily-prone skin.
What’s in it?
The serum contains hyaluronic acid, which is the main active ingredient,
“It helps to increase moisture and hydration levels within the skin,” says Winter. He adds that the serum contains both high-molecular and low-molecular-weight hyaluronic acid.
“Low molecular weight goes to the dermal layer of the skin, increasing collagen synthesis, which gives the skin structure and support,” explains Winter,
“High molecular weight only penetrates the superficial layer of the skin. This helps plump up epidermal layers of the skin, leaving you with a healthier and youthful appearance.”
The next ingredient on the list is AquaCell™, which assists in boosting the skin’s moisture levels. Fision Lift® is the final ingredient and it is a plant-based anti-ageing active. Fision Lift® not only firms, lifts and tones the skin, but it also offers lasting targeted anti-ageing benefits.
When should I use it?
While this serum is great for the wintertime, you’ll likely appreciate it more during the hotter months.
“There needs to be enough moisture in the air to enjoy a hyaluronic-acid-based product. So, this would be a great addition to your spring/summer skincare routine” explains Winter. He adds that if you use it during the colder months, try following it up with a skin oil to seal in the moisture.
The Rapid Hydration Serum can be used both mornings and evenings, and only three to five drops are needed for each application. The drops must be applied to cleansed and toned skin, and after allowing the serum to be absorbed for a few minutes, your moisturiser can be applied.
Add some rapid hydration to your skin
Give your skin a hydration boost by visiting the Vitaderm website and purchasing the 30ml Rapid Hydration Serum (R490.00).
Pastry Playdates 
Leave a comment