Starbucks South Africa’s ‘Your Summer Yes’ Celebrates Individuality, Empowerment, and Inclusivity

There’s just something about Summer that screams fun, confidence, and endless laughs. So, to celebrate all things Summer, Starbucks South Africa has announced its latest summer campaign, “Your Summer Yes”. The campaign is designed to inspire customers to embrace their unique summer confidence. 

It’s All About Your Summer Yes With Starbucks South Africa

Whether your summer plans involve unfolding on sandy shores, in bustling city streets, or within the cosy corners of your home, your summer is yours to define. 

The best part? 

Your ultimate summer all begins with a single word: yebo, ewe, si, oui, “yes.”

“Our upcoming summer campaign is focused on celebrating individuality and choice… From lower calorie options to the ability to customize your orders with dairy alternatives and sugar-free syrups, Starbucks seeks to be a part of each customer’s journey towards a confident and enjoyable summer.”  

Leah McCrae, Starbucks South Africa Managing Director.

Embracing the spirit of inclusivity, Starbucks South Africa celebrates the diverse interpretations of summer confidence. It also uplifts the varied beverage preferences that make each individual unique. Their approach ensures that everyone feels not just welcome but, also, as a cherished part of the Starbucks summer experience.

Facts To Boost Your Summer With Starbucks South Africa 

Globally, the coffee chain has an unmatched commitment to quality. So, here are some facts that will boost your confidence with Starbucks South Africa this Summer:

1. Starbucks’ commitment to quality begins with its triple-filtered water systems in every store. It ensures that every sip of your drink is made with pure, clean water, enhancing the taste and quality of your beverage.
2. They offer a diverse range of dairy alternatives, including almond milk, coconut milk, soya milk and oat milk. This allows you to customize your drink to your dietary or taste preferences and ensure that there’s a perfect match for everyone.
3. With Starbucks’ Vanilla and Caramel sugar-free syrups, each pump counts for one calorie. This gives you the sweet flavours, you crave, without any guilt.
4. Looking for your perfect Matcha match? Starbucks Matcha is high quality, sourced from Japan, vibrant, and full of antioxidants. This makes your unique Starbucks Matcha latte an exquisite choice for those seeking a health-conscious beverage with a touch of elegance.
5. Looking for a refreshing iced option under 100 calories for summer? The Starbucks Refresha and Shaken Iced Tea range is the perfect choice. It offers a cool and satisfying beverage to beat the heat without compromising on your summer goals.

Commit To A Memorable Summer 

More than just a campaign, “Your Summer Yes” is a commitment to making your summer memorable, enjoyable, and uniquely yours. 

So celebrate the freedom to be yourself by joining Starbucks SA, where you can embrace your choices, and toast to the possibilities that summer brings.

Find your nearest store on the Starbucks Rewards App and ask your barista for your ‘Summer Yes’, and remember, summer belongs to everyone. 

Say “yes” to your unique summer adventure.

DID YOU KNOW?

Starbucks Coffee is 99% ethically sourced and accredited by Conservation International under the C.A.F.E. Practices programme.

The company is committed to ethically sourcing coffee worldwide. This includes exceptional coffee from nine African countries – Rwanda, Uganda, Tanzania, Ethiopia, Kenya, Burundi, Zambia, Cameroon, and the Democratic Republic of Congo.