If you’re looking to stay hydrated with a twist, PURA Beverages has the perfect option. They recently unveiled a low-calorie, natural electrolyte-infused hydration drink.
PURA HYDRATION — A first for thirst
With roots in Cape Town, South Africa, PURA has cemented its position as a global brand, exporting to 13 countries including the US and UAE.
Now, Live a little PURA released PURA HYDRATION, a hydration drink for those looking to be a little healthier. The new product challenges the sickly sweet, artificially flavoured, and luminously coloured options currently on shelves. Not only does it taste pretty good, but it’s also a naturally low-sugar alternative with only 86 calories per serving. Also, it’s free from colourants, artificial sweeteners and unnatural flavours.
“South Africans are thirsty for a healthier alternative. There’s been a marked increase in consumers looking to live a little healthier or adopt healthier habits without having to compromise on taste or refreshment,” says Greig Jansen, founder and Chief Executive Officer of PURA Beverages.
By placing taste front and centre in all their products, the brand has created a solution to the proverbial ‘having your cake and eating it too’.
Sweat the good stuff
PURA HYDRATION has been developed with natural marine salts and the finest spring waters from the ancient slopes of the Franschhoek Valley.
By balancing maximum taste with minimum sugar, which is a great way to keep naturally hydrated, the new beverage allows for consumers to sweat the good stuff.
“Our tagline – sweat the good stuff – says it all as HYDRATION provides even more ways for our consumers to live a little PURA, put electrolytes back into their bodies, and continue to adopt little habits every day that are better for them,” concludes Jansen.
The new range is available in three 500ml bottled natural flavours; Berries, Red Grapefruit, and Lemon and Lime.
For more information, follow PURA on both Facebook and Instagram.
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