If your New Year resolves to get more active, why not do it in style? If breaking a sweat whilst looking fresh sounds like your kind of workout, then you’ll be happy to hear that powerhouse musician RAYE and football legend Zlatan Ibrahimović recently introduced H&M Move’s new collection.
Move With H&M Move
H&M Move is a brand that provides fashionable, functional movewear, accessible for everybody, and more sustainably, and their latest movewear release is expertly engineered using the latest technologies. It merges the dynamic forces of sports and fashion and is inspired by HIIT training and the juxtaposing elements of sports and fashion.
It also features stylish workout sets with body-enhancing cutlines and luxe athleisure wear in bold oversized silhouettes, all meticulously crafted with fabrics featuring H&M Move’s sweat-wicking DryMove™ and extra-supportive ShapeMove™ functionalities.
Move With RAYE and Ibrahimović
Embodying this aesthetic is British singer-songwriter RAYE, who has partnered with H&M Move for the collection launch. She is featured in the campaign alongside two of her best friends, and dancers who are supporting the star during her world tour. In the clip, RAYE can also be seen working out and dancing to an instrumental version of her hit ‘Escapism’.
“I really believe that movement is for everyone. It’s about your unique journey and how you move forward in life, both mentally and physically. Being confident in who you are and in your own skin takes time, but through movement it’s possible,” says RAYE.
Not to hog the spotlight, the musician shares it with renowned striker and future football legend Zlatan Ibrahimović, who joined the H&M Move team as a Brand Mover in 2022.
“Movement is in my DNA, and I’ll never stop pushing forward. H&M Move is the same, and with this collection, they’re really taking movewear to the next level. Shooting the campaign together with RAYE was a lot of fun, and I think it turned out great,” says Zlatan Ibrahimović.
Move To The Party
To celebrate the new collection and campaign, H&M Move will be hosting a live performance by RAYE in London on 24 January, where the award-winning artist will entertain a select number of special guests with some of her chart-topping tracks.
“With this campaign we are truly pleased to once again bring together the worlds of sports and fashion, with the help of music superstar RAYE and sports legend Zlatan Ibrahimović, showing that however you move, we always keep moving,” says Henrik Kroon, newly appointed General Manager at H&M Move.
The new movewear collection is available in South Africa at selected H&M stores and online from Superbalist.
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