Are you a fan of the circus? This past weekend, the circus came to town and while there were no strongly bearded women or 5000 kg men, there was Johnnie Walker. The brand made an unforgettable statement at the exclusive Luxurious Marble Circus.
Johnnie Walker Joins The Circus At Luxurious Marble Circus
Hosted this past weekend at The Ground in Muldersdrift, the Luxurious Marble Circus featured Johnnie Walker unveiling its latest brand experience, The Walker Express.
The Walker Express is a premium consumer lounge decked as a luxurious train, transporting consumers into a rich blended world of desire and boldness. Drawing inspiration from the golden age of railways and the captivating allure of the circus, this bold concept delivered an unexpected yet seamless fusion of first-class deck views of the festival along with the tantalising cocktail serves of the World’s No.1 premium scotch whisky – Johnnie Walker Black Label; aged 12 years for this perfect occasion.
Just as a train journey represents adventure and exploration, the circus brings excitement, wonder, and enchantment. Together, they symbolise the pursuit of new experiences—a perfect reflection of Johnnie Walker’s magnetic and vibrant character.
A Day At The Circus
From the luxe décor, reminiscent of opulent train carriages, to the vibrant first-class view of the fantastical Luxurious Marble Circus stage, attendees were immersed in an atmosphere where tradition meets innovation.
For Johnnie Walker, known for its heritage of craftsmanship and commitment to breaking boundaries, this marks another bold stride into experiential luxury. The Walker Express is not just a lounge—it’s a statement, affirming Johnnie Walker’s role in culture as an afrocentric collaborator in curating bold, unforgettable moments for its consumers.
Follow The Train
Where will the Walker Express be journeying to next? Stay on the pulse of what’s to come by following Johnnie Walker on Instagram for your first class ticket to their next stop!
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