What if the secret to glowing skin isn’t the latest beauty trend or filtered photo, but instead in more fundamental, healthy, and consistent self-care? That’s the heart of skin positivity, a growing global movement that encourages us to care for and celebrate the skin we’re in, not despite its so-called imperfections, but because it tells the story of who we are.
What is skin positivity?
Unlike the airbrushed ideals we often see, skin positivity is not about flawless complexions. It’s a mindset that says skin is worthy of care and respect in all its forms, textured, freckled, scarred, sensitive, dry, or oily. It’s about shifting from criticism to compassion, and that change starts with how we treat our skin daily.
June marks Beautiful in Your Skin Month, a global reminder to practice skin appreciation rather than obsession. It’s a time to embrace your individual skin journey and nurture it with intention and love.
As a proudly South African brand, Clere has championed this message for over 60 years, encouraging consumers to ‘Love your beautiful skin.’ Their products are developed not just to soften and moisturise, but to uplift, reminding users that beauty is not a mould to fit into, but something that radiates when you treat yourself with care.
“True skin health and confidence are cultivated through daily rituals, not quick fixes,” Clere skincare brand manager, Su-Marie Annandale explains.
Building A Skin-Positive Routine
1. Hydration from the outside in
Dry, flaky skin is common during the colder months, but regular moisturising can help restore suppleness and comfort. Choosing a nourishing body lotion or crème that supports your skin’s barrier function is key.
Clere’s Rich Moisture range, with its Triple Glycerine formula and Vitamins E & A, deeply nourishes the skin and provides 48 hours of moisture. It’s the ideal seasonal staple for dry, thirsty skin and a great way to show your skin some love this winter.
2. Consistency over perfection
Healthy skin isn’t about doing everything perfectly; it’s about consistently doing what works for you. Whether it’s applying lotion or crème after every shower or sticking to a simple cleanse-and-moisturise routine, small efforts add up.
3. Mindful touch and self-connection
Applying your skincare mindfully, massaging lotion or crème slowly, noticing your skin’s feel and scent, can create a calming, body-affirming ritual. It’s a moment to reconnect with yourself and appreciate your skin for all it does daily.
Skin positivity and body positivity: A natural alliance
The skin is our body’s largest organ, and how we relate to it often reflects how we feel about our bodies. Skin positivity fits seamlessly into the broader body positivity movement, encouraging people to embrace their natural form, regardless of societal standards.
Skin positivity isn’t a trend; it’s a lifelong practice rooted in healthy habits, self-acceptance, and daily rituals that nourish both body and spirit. This Beautiful in Your Skin Month, let’s celebrate skin for what it is: resilient, individual, and uniquely yours. When we care for our skin with kindness, confidence naturally follows.
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