Elizabeth Arden Launches Eight Hour® HydraPlay™ 2-in-1 Daily Cleanser

Building on the momentum of its skin-quenching HydraPlay™ Moisturizer, Elizabeth Arden introduces its newest skincare innovation: the Eight Hour® HydraPlay™ 2-in-1 Daily Cleanser. Designed for modern beauty routines, this multitasking formula combines deep cleansing, hydration, and microbiome care in one.

A Multitasking Cleanser from Elizabeth Arden

This daily essential doubles as a quick mask and a cleanser, combining pink kaolin clay, pre- and post-biotics, and hydrating glycerin to provide eight powerful skin benefits with every use. It transforms from a mineral-rich clay into a soft, foamy texture, deeply cleansing the skin while preserving its essential moisture. The result? Soft, soothed, and visibly refined skin.

Why It’s a Game-Changer

The Eight Hour® HydraPlay™ 2-in-1 Daily Cleanser goes beyond surface cleansing.
It’s enriched with protective prebiotics and postbiotics that strengthen the skin’s natural defences and microbiota, supporting a healthy barrier. Formulated to be non-stripping and non-comedogenic, it’s suitable for all skin types, even sensitive ones.

In a consumer study:

• 80% reported a visible reduction in pore size¹
• 87% felt their skin was more moisturised and supple³
• 94% said their skin felt smoother³
• 96% said their skin looked healthy²

^{1 & 2} Based on a 2-day consumer study.
³ Based on a consumer panel of 58 females, after 2 weeks.

Hero Ingredients

• Pink Kaolin Clay: Gently purifies, unclogs pores, and removes impurities without irritation.
• Pre- & Post-Biotics: Promote a balanced and healthy skin microbiota, enhancing overall skin health.
• Glycerin: A moisture magnet that boosts hydration and leaves skin soft, smooth, and plump.

What Makes It Special?

In today’s busy world, the Eight Hour® HydraPlay™ 2-in-1 Daily Cleanser delivers on multi-purpose efficiency. Whether you use it as a daily cleanser or a quick 2-minute mask, it’s the streamlined skincare step that does it all: deep cleanses, respects skin balance, and leaves you glowing. It simplifies your regimen while delivering visible results.

The Eight Hour® HydraPlay™ 2-in-1 Daily Cleanser (125ml) is available at leading Elizabeth Arden retailers and online at a RRP of R425.00.